Frequent Questions

Can RadioLinx secure new station affiliates for my syndicated radio show? With over 25 years of industry expertise, RadioLinx is uniquely qualified to represent your syndicated program to potential new radio stations. Our experience spans both station-level roles and network affiliate representation, enabling us to effectively generate station interest in your show and connect with prospective radio affiliates.

How long will it take before we sign our first radio station? Timelines vary. Ultimately, our success will be contingent upon the quality of your show, market competition and overall industry acceptance.  RadioLinx's strategic selling approach ensures on-going professional management of the selling cycle and proven closing techniques utilizing a "consultant" sales approach.  After an initial launch and general awareness campaign, successful shows generally realize their first affiliate after 90 days and continue to attract additional new affiliates thereafter. RadioLinx can provide more specific projections upon a full review of your program.  

What are the costs involved? While many radio syndication companies shy away from discussing costs online, we prefer to be a little more transparent. Two key factors influence the success of any syndication effort: time and money. While we may not always be able to control how quickly a station decides to accept one of our clients, we can help manage the costs of your syndication efforts. Our rates are designed to align with the industry's longer sales cycles and the budget constraints of entrepreneurial clients. We charge a $1,285 monthly retainer with no long-term contracts. At RadioLinx, we strive to earn your continued business, and you are free to cancel at any time.

How will I profit from syndication of my radio show? Radio syndication typically operates within a barter model. In this setup, you retain a designated number of commercial minutes within your program to sell to sponsor advertisers. The revenue generated from these commercials becomes the primary income source for your program. Naturally, the larger and more extensive your affiliate network—and the bigger the stations—the higher rates you can charge potential advertisers. Once your program reaches a marketable level, RadioLinx can recommend effective advertising strategies to help monetize your inventory. Prospective advertisers will focus on the quality of your station affiliate list. Building this roster with RadioLinx is an excellent starting point for your syndication journey.

I currently pay radio stations to air my show. How can RadioLinx help me?    

For radio shows with specialized programming, RadioLinx excels at connecting your unique audience profile with advertisers seeking to reach listeners who share similar interests. Our goal is to create partnerships that resonate with your audience while driving tangible results for advertisers, making your show a valuable platform for sponsorship.

This approach is especially beneficial for shows operating under a brokered programming model, where hosts pay radio stations to air their content. By working with RadioLinx, you can eliminate the need to pay additional stations to expand your reach. Instead, we focus on building a network of affiliates interested in your program and finding advertisers eager to support your content. For instance, RadioLinx recently facilitated a one-year advertising partnership between a pet-focused talk show and Dr. Marty’s Nature’s Blend dog food. This partnership aligned perfectly with the show’s niche, creating a win-win situation for the host, the advertiser, and the audience.

Whether your program caters to pet lovers, health enthusiasts, or any other niche market, RadioLinx works to secure advertising sponsors that fit seamlessly with your show’s content and audience. By leveraging our expertise, we ensure that your specialized programming becomes a profitable platform without the need for you to pay additional radio station fees for airtime. With RadioLinx, your focus remains on delivering quality content while we handle the business of connecting your show to advertisers and expanding its reach.

Who are some of the people RadioLinx has worked with? Our clients include a mix of show producers working in a variety of radio formats. The list includes M.G. Kelly, BizTalk Radio, Thom Hartmann, The Arnold Almanac, The Pet Buzz, TV Confidential, and others. RadioLinx has placed programs on  stations in all market sizes including KNWN Seattle, XEPRS San Diego, WBLS New York, KDOW San Francisco, KWJJ Portland, WSNY Columbus, KOGO San Diego, WUBE Cincinnati, KPRS Kansas City, KQLL Las Vegas and hundreds more.