The Next Holiday Classic

A Global Search for the Next Holiday Hit Song

Give your listeners something new to unwrap this holiday season. Every holiday season, radio turns to the songs generations of listeners know and love. The Next Holiday Classic™ adds something exciting to that tradition — the search for the next great holiday song.

This unique seasonal radio program showcases original holiday music from talented songwriters and artists from around the world, giving listeners the opportunity to hear tomorrow's potential holiday classics before they become classics. And listeners aren't just along for the ride — they become part of the competition.

Listen. Discover. Vote.

Each week, listeners hear selected semifinalists and are invited to vote for the songs they believe deserve to advance. Audience response helps determine the finalists, with an industry judging panel evaluating the songs for songwriting, originality, holiday appeal, production quality and long-term commercial potential. It's a holiday music competition designed for radio — combining great seasonal programming, new music discovery, listener participation and the excitement of a contest into one entertaining package.

Fresh Holiday Programming
Add something new and different to your holiday schedule while still delivering the warmth, fun and emotion listeners expect from Christmas programming.

Built-In Listener Engagement
Listeners don't simply hear the show — they participate by listening, choosing favorites and voting.

A Continuing Holiday Story
Semifinalists, weekly voting, finalists and ultimately the selection of The Next Holiday Classic give stations a storyline they can promote throughout the holiday season.

A Natural Promotional Event
Promote voting on-air, online, through social media and station newsletters while encouraging listeners to return each week to follow the competition.

One-of-a-kind Sales Sponsor Opportunity

The holiday season is one of the most important advertising periods of the year, and The Next Holiday Classic gives stations a distinctive seasonal environment to offer local and regional advertisers.

Could This Year's Song Become Tomorrow's Holiday Standard?

That's part of the fun. Listeners hear the music. Listeners pick their favorites. The competition builds. And one song earns the distinction of becoming The Next Holiday Classic™.

Bring something fresh, festive and interactive to your station this holiday season.