Pure-FM is a 24/7 full time radio format designed to appeal to audiences that are not currently being served by traditional Mainstream and Rhythmic CHR stations. Developed by industry leading programmer Rob Austin of JamTraxx, this music intensive format targets female and Hispanic listeners and is designed for maximum audience engagement in both PPM and Diary rated markets.
Rob started his career at WLUW-FM where he was an air personality and a student of Loyola University - Chicago. This led to a cross-town opportunity to intern, and later executive produce, the top-rated "Eddie and Jobo Morning Show," on heritage CHR, B86, WBBM-FM. Listeners knew him lovingly, as the "Polish Engineer". There, he honed his mixshow programming skills and RadioMixes ® was born. Today, Rob oversees the corporate execution of JamTraxx Media and its many divisions, which include RadioMixes®. Rob has trademarked numerous format concepts and has successfully launched a streaming portfolio of online stations under the CLUBJAMTM banner.