Kindness Moments Online


Kindness Moments Online are a great way to provide your radio station's website visitors with positive motivational good news. Like the audio radio version, these thoughtfully written pieces offer suggestions on how your audience can promote kindness at work, school, in business and in everyday situations. They inspire community harmony and provide ideas on how courtesy to one another can make our neighborhoods a better place to live.

Kindness Moments Online offer inspirational reading, shareable content, and can be a powerful advertising magnet for local sponsors seeking to enhance positive community involvement. Participating stations receive fresh new pieces weekly.  Kindness Moments are written by Ed Horrell and are based on the principles of his best-selling book, The Kindness Revolution. 

Kindness Moments Online are just $49 monthly via PayPal. There are no contracts to sign and you may cancel at any time. To order Kindness Moments Online for your station website, please execute payment via the PayPal link, then send us your station information in the sign-up box located below the two samples. 

Kindness Moments Online Sample #1

Can Nice Guys Finish First?

A cursory look at the behavior of many leaders in politics, business, athletics, and entertainment could conclude that the best way to succeed is to be a bully! Media coverage of these leaders often includes a reflection of styles that can be considered, at best, bombastic, rude, unkind, and discourteous. A conclusion, therefore, might be supportive of the quote famously attributed to the late Leo Durocher (former manager of the baseball Brooklyn Dodgers) that “Nice guys finish last”. 

As a parent, grandparent, businessperson and concerned citizen, I find this both discouraging and inaccurate. I contend that “Nice guys CAN finish first” and, in fact, can sustain that first-place position longer!  Additionally, since conducting research some years ago for my book, The Kindness Revolution (2006, New York, NY, AMACOM), I have written and reported on numerous companies who succeed as a result of a leadership culture based on kindness. 

For the sake of this article, let’s begin with a few definitions and assumptions.

We will define “nice” for this article as the equivalent of kind.  It is important to note that most definitions of the terms clearly differentiate the two. One of the key characteristics of “kindness” is the habit of taking other people’s feelings into consideration. However, for this article, we will define them as equal and the same.

If we go further, and define “unkind”, then we will include behavior that does not take the other person’s feeling in consideration, i.e. inconsiderate. Given the choices, then, a reasonable question would be “Why would someone choose to be inconsiderate of others?” Doesn’t this seem obvious?

History is ripe with stories of leaders who displayed “tough guy” traits of behavior; strong language, insults to others (i.e. subordinates or competitors), physical confrontation, and a lot of noise! Often times, these same stories end with the ultimate collapse of the tough guy, resulting in delight from these same subordinates and competitors, best described by the German word schadenfreude, which is the pleasure derived by the misfortunes of others. 

This “tough guy” behavior can be traced to a number of sources. In some cases, it is a result of upbringing…a parental role model who has taught that brash, arrogant, strong behavior leads to best results. In other cases, it is the behavior of a coach, athlete, or military leader who is being emulated. It can even be a fictional person, such a movie character, which is the model. Whatever, the source, it appears that in most cases, the desire of the behavior is the position of power that is obtained. 

The fact that is too often overlooked, however, is that in many cases, the “tough guy bully” hasn’t used the bully behavior to get to the top. He is already there! He is a member of the lucky sperm club (i.e. born on third base but thinking they hit a triple), or a great athlete handed the coaching job. 

It really doesn’t take any skill to be tough when you are more powerful, bigger, or at the top of others. It takes absolutely no talent or knowledge for the rich to bully the poor, or for the coach to push around the athlete, or for the officer to rough up the enlisted man. For the manager to bully the subordinate is not a trait of leadership, but rather a RESULT of being in a leadership position. 

So how does the “nice guy (or gal)” get to the top and stay there? Perhaps by remembering the following:

  • The number of studies that indicate that trust is an invaluable trait of an effective leader, and that trust is a direct bi-product of respect. When respect to others is shared, it tends to draw respect. 

  • That kindness should not be confused with weakness. Kind people can be decisive, strong, assertive, and firm. They simply choose to behave with dignity and grace as opposed to abrasiveness and aggressiveness. 

  • That The Law of Attraction is a powerful force in leadership. Simply stated, kind and respectful individuals (and organizations, for that matter) tend to attract kind and respectful employees. Similarly, gruff and aggressive individuals and organizations will tend to attract similar behavioral styles.

  • That individuals who lead with compassion and kindness will retain employees and followers longer than those who lead with negativity and impoliteness.

Take a second and ask yourself…who would YOU rather follow in a difficult time during stress or conflict… the leader who is going to tell you how to get things done, harass you as it’s being done, and then take the credit for the success (or give the blame for the failure), or the leader who stays calm, encourages work with a team culture, and shares the success or takes fault for the blame. Do you want someone who is anxious and insulting, impatient and loud, or would you prefer a calming, listening, and compromising person at the top?  

You know the answer….. 

Ed Horrell is the author of The Kindness Revolution™ and Founder of the national initiative of the same name. He can be reached at or at


Kindness Moments Online Sample #2

Hire the Smile, Teach the Skill.

One of the favorite stories from my book, “The Kindness Revolution”, deals with the Nordstrom’s philosophy of hiring their employees. They call it “hire the smile and teach the skill”. Restated, this simply means that they have found it makes more sense to hire good people and teach them the retail business than to hire experienced retail employees and try to mold them into good people. 

It must work well…the success of Nordstrom’s is phenomenal. 

I don’t have to describe the incredible customer attraction of an organization consisting of “good” employees, employees who are trustworthy, kind, and empowered to use their own judgment to deal with customer problems. Most companies can only imagine the results of this cultural change. 

But it can, and does, happen. Companies are rapidly discovering the improvements in both employee and customer retention when they focus on redefining their cultures to emphasize values such as kindness and respect and not taking their eyes off of that culture. 

Note the use of the word “redefine” in the last sentence. I use that because, unbeknown to some business leaders, ALL companies and organizations have a culture. The fact that many leaders do not recognize their culture doesn’t mean that it doesn’t exist. It simply means that the culture is not recognized at the top (you can believe that it IS recognized by the employees!). 

When the focus of an organization shifts towards one based on “good people”, such as Nordstrom’s, an interesting phenomenon takes place.  The organization becomes “self policing” and the employees who don’t fit into the redefined culture feel so uncomfortable that they eventually leave….they don’t fit in the new culture. 

Try it. The next time you are filling a spot in your company, put focus on the “people” side of the prospective employee as opposed to the “skill” side. See for yourself the difference it makes in your company. 

Companies that focus on kindness are going to win the day against those who focus merely on process and skills. 

 Ed Horrell is the author of The Kindness Revolution™ and Founder of the national initiative of the same name. He can be reached at or at 



Sign us up for Kindness Moments Online

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.