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- Can RadioLinx secure new station
business for my vendor product or syndicated radio show?
- How long will it take before we sign
our first radio station?
- What are the costs involved?
- How will I profit from syndication of
my radio show?
- What is the best syndication strategy for new
programs?
- Who are some of the people RadioLinx
has worked with?
With over 25 years of industry
experience, RadioLinx is uniquely qualified to represent your
product or program to prospective new radio stations. We've
held positions on both the station level and affiliate
representation sides of our industry. As such, we're able to
effectively connect the dots between your product and potential
radio customers.
Timelines can and will vary.
Ultimately, our success will be contingent upon the quality of your
product, market competition, and overall industry acceptance.
RadioLinx's strategic selling approach provides professional
representation, on-going management of the selling cycle, and proven
closing techniques utilizing a "consultant" sale approach.
After an initial launch and general awareness campaign, successful
products generally realize their first sale after 90 days and
continue to attract additional new customers to their syndication
network on a continual basis. RadioLinx
can provide more specific projections upon a full review of your
program or product. In many cases,
a targeted regional syndication approach can yield better results
than a national strategy.
RadioLinx is a fee based company and
services are funded through a monthly retainer and commission.
Our fees are modest. They are less than what you would pay for
secretarial assistance, yet provide for the services of an
experienced and highly skilled broadcast industry veteran. The
RadioLinx investment is less than what you might pay for a one-time
industry trade publication ad and provides the impact of personal
one-on-one selling contact with a targeted list of potential
customers.
Typical radio syndication is
structured within a bartered model. In this model, you'll
retain a specific number of commercial minutes within your program
that can be sold to sponsor advertisers. The monies generated
from these commercials becomes the source of revenue derived from
your program. Naturally, the more affiliates in your radio
network, and the bigger
the stations, the more you will be able to charge potential
advertisers. There are a number of advertising agencies that
can assist with the monetization of your new found inventory and
RadioLinx can recommend an appropriate firm when your program has
reached a saleable level. We also have a synergistic working
relationship with MediaLinx, a firm specializing in media
advertising. Prospective advertisers will be keenly
interested in the quality of your station affiliate list and
securing this roster with RadioLinx is a good place to begin your
endeavor.
There
are three key reasons why a radio station will decide to pick up a
syndicated show. They are:
1- Unique and difficult to replicate content.
2- Ratings track record.
3- Celebrity host.
As a growing new program, you may be able to claim
one of these attributes, but not others. As such, you will need to
develop other benefits that are generally recognized by the industry
as also being important. Localization is a big one. Given the
financial downturn within the industry, the need for quality cost
effective locally relevant programming is greater than ever before.
Programs that offer regionally specific content while providing the
economic benefits of syndication can be especially appealing to
potential affiliates. Regional syndication can also be more
attractive to area advertisers who share a common regional trading
area versus assembling a radio network of stations that hopscotch
across the USA. We're experts in regional syndication and can
help you structure a strategy designed to maximize affiliate and
advertising revenue growth.
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Our clients, those that have engaged the services of RadioLinx,
include both mature established brands and new product launches.
Our customers, those that have purchased RadioLinx represented
products, range from independently owned radio stations to the
industry's largest corporate broadcasters. Sample clients and
customers include Beasley Broadcasting, Bonneville, CBS Radio, Clear
Channel, Entercom, This Week in America, Jack Dennis Productions,
The Kathleen
Show, Lotus Communications, Mike Malloy, Music Research Consultants,
New Generation Media, Hippie Radio, Radio One, Renda Broadcasting, Sandusky Communications,
StarCall, The Beacon, Thom Hartmann, and others. Stations
that have engaged the services of RadioLinx clients include a
variety of format types in major, medium, and small markets such as WKDF Nashville, KLUV Dallas, KPTK Seattle, WHGO Biloxi, KPRS Kansas
City, WUBE Cincinnati, KISC Spokane, KOGO San Diego, KDXE Little
Rock, WPHI Philadelphia, KNEW San Francisco, WSNY Columbus, WFMP
Minneapolis and
numerous others.
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